6 ideas of Real Estate Video for promotion your listing P2
Creating a Real Estate Video is the best way to boost the reputation of your real estate agency, grow its credibility or, simply, to get more clients. Today, NiceColor will share with you some ideas to make your compelling real estate video. If you are a photographer or agency, then you may need these ideas to improve your marketing strategy.
A Location real estate video to show the surrounding area
It is a fact that location is one of the most important things that buyers want to know first. So those videos that describe the surroundings of a specific property and their benefits is very attractive to them. After all, who wouldn’t want to picture themselves in their future neighborhood?
Ideas for showcasing the video:
– Nearby businesses and schools are appreciate
– It has any Green spaces such as parks or playgrounds for people
– Nearby public transport options
– The atmosphere of the area: cozy, happy
– If it is near a local events place then it is great
Why people love this video :
– By showing your neighbors, buyers can easily build trust.
– The friendly neighbors are the advantages
– Using Drone shots makes your real estate video more lively and modern
– It is ideal to include schools and universities for your video. It is easier for families to imagine themselves living in that area
– Compelling story with final CTA drives viewers to the agency’s website
A tips and tricks video to educate your target audience
Even if you are eager to buy this property, you should not forget to educate your homebuyers first. Then, a series of short “tips & tricks” videos can work once you build this specific marketing goal.
There are 2 benefits to doing so: these videos will help you connect with your target audiences (buyers, sellers etc.) all while encouraging viewers to hire you for their specific real estate needs.
You might even want to go all in and publish content on a specific editorial schedule.
Some of the ideas you could implement include:
Videos showing home staging tips
Videos about news from the industry and new regulations
Videos that answer specific questions your target audience might have, such as: how to evaluate property value, when to put a property up for sale or how to get the best mortgage life insurance.
Why people love this video :
– Build up the reputation for your real estate business.
– With even short videos, but can increase the engagement for your advertising
– It is easy to be shared on social media with short videos
– Its valuable content video can easily grab the attention of viewers
– The real estate expert triggers emotions using humor
– Using a microphone, which helps with sound quality
– The video focus on content with text-based elements to highlight key information
– A final CTA is necessary to drive viewers to the agency’s social media accounts as well as related content
– Overall, the video provides the essential information for a great lifestyle. So it might attract a young audience.
A testimonial real estate video to leverage happy customers
A video showing happy clients is what homebuyers expect for their future life too. It is the ideal format that many agencies want to showcase to attract prospects looking for customers.
As a real estate agent, you have many happy customers that satisfied with the properties. So you can take them as your best ambassadors to lead the new potential customer. There are many ways to attract buyers. You can leverage the relationship by directly interviewing them for a customer testimonial video, in which they can explain how your real estate business has been helpful. Doing this will help you generate social media-friendly content that you could also use on your website. What’s more, it will help you connect with your clients in a deeper way too.
Why people love this real estate video :
– By adding more client testimonials, you are building up their agency’s trustworthiness.
– It is normally the real customers with specific properties so homebuyers will easy to imagine.
– It alternates between simple shots of the clients and outdoor images of every property
– The tips that you should add both upbeat and emotional soundtrack
– The video is straightforward and short enough to be shared on social media
